Bolder Advocacy

Soy Poderosa

Now that the Affordable Care Act is the law of the land, the focus turns to implementation. This week, advocates for health care in the Latina community are trying to generate pressure on lawmakers — especially governors — to fully implement the law, including expanding Medicaid. Using a creative combination of social media and offline action, the “Week of Action for Reproductive Justice” is both promoting Latina leadership on health issues and mobilizing activists.

According to Jessica González-Rojas, executive director of the National Latina Institute for Reproductive Health, one in three Latinos in the United States is uninsured–more than any other racial or ethnic group.

California Latinas for Reproductive Justice is a co-sponsor of the campaign.

“Latinas face substantial additional obstacles in accessing health care…The result is poor health outcomes, including high rates of cervical cancer, HIV/AIDS, and other serious issues,”  wrote González-Rojas in the Huffington Post.

Organized by several groups including the National Latina Institute for Reproductive Health and California Latinas for Reproductive Justice, the week of action encourages individuals to get involved in the following ways:

1. Post a photo on the “Soy Poderosa” website

2. Support the campaign through social media: People are being encouraged to follow the Twitter  feeds @Latinas4RJ & @NLIRH & follow the Week of Action conversation at #soypoderosa. And to “Like” the campaign on Facebook and share Week of Action content with followers.

3. Take action: Supporters are being urged to tell their governor to fully implement the health care law and protect Latina health.

4.  Post in the blog carnival: A blog carnival is ongoing where supporters can write about how they are poderosa/powerful.

5. Attend one of the offline events: Events are being organized from Los Angeles to Washington, D.C., to generate awareness of Latina health issues.

Learn more about these advocacy strategies here.